Análise da cadeia agroindustrial do chocolate no Brasil

This study intends to evaluate the complex of the Chocolate in Brazil, by means of the structure, of the conduct and of the performance of its main segments, looking for larger understanding on this segment of the economy. It was used structure measures, especially the one of concentration, as the Coefficient of Concentration (CR), related the four and the eight larger firms and index of Herfindahl-Hirschman (HHI). The calculation of these indexes demonstrated that, except for the primary section of cocoa production the remaining of the chain is quite concentrated and a tendency of concentration exists in the national market of cocoa and chocolate. The conduct of the grinding industry is restricted in the creation of competitive advantages, with relationship to the attendance to the customer, it marks and etc., because the prices of those derived of the cocoa are formed in the international market. The chocolate industry creates advantages with the publicity, differentiation of the products and strategies of amplification of the production. The performer indicators, in fact the produced amount of each section of the chain, they show that the decrease of the production from Bahia, it is rebounding, proporcionaly, about the production of the grinding section, while the chocolate industry is increasing its production. The exporter's performance is also bad and a transformation of the export structure exists in a structure of import of cocoa and chocolate. It is ended that the cocoa and chocolate sections, in Brazil, deserve the public development agents' attention for two reasons: first, the great losses verified in the cocoa and the great market portion dominated by few firms in the grinding, in the chocolate industry and in the section exporter.