Evaluasi Profil Sensori Produk Coconut Yogurt Chocolate PT XYZ Menggunakan Metode Check-All-That-Apply (CATA)

Public awareness for healthy living is increasing, causing the development of foods that provide health effects or known as functional foods. One type of functional food is yogurt. Yogurt that is widely known to the public today is derived from cow's milk. The disadvantage of using yogurt made from cow's milk is that not all people can eat it, for reasons it can cause allergies, cause lactose intolerance, and are vegan. This study aims to identify the sensory profile in the product development process of Coconut Yogurt Chocolate at PT XYZ based on consumer perceptions. The consumer-based sensory evaluation method used in this study is Check-All-That-Apply (CATA). This research was conducted in several stages, namely the preparation and testing of questionnaires, consumer surveys, focus group discussions (FGD), preparation and testing of three samples using the CATA method (types of natural cocoa mass, alkalized cocoa mass and cocoa powder), and data analysis using software XLSTAT. The test results show that the ideal sensory attributes according to consumers are sweet aftertaste, savory taste, sour aroma, coconut flavor, sweet flavor, chocolate flavor, chocolate aroma, coconut milk aroma, and mouthcoat mouthfeel. Cocoa powder products are closest to the ideal product and have the sensory attributes that exist in the ideal product and liking. Need state attribute obtained different results for each sample, the ideal need state attribute according to consumers is health maintenance and pleasure, while those that affect the level of liking are relaxation and pleasure. Product improvement recommendations refer to the ideal and liking attributes, the attributes that fall into the two groups include sweetness, sweet aftertaste, mouthcoat mouthfeel, chocolate aroma, and chocolate flavor. PT XYZ can use sample 3 as a new product launch because it’s in accordance with consumer preferences, needs, and desires or preferences (hedonic).